Numbers are nice too, but stories give the numbers context and relevance. Set yourself up for success and give yourself as much of an advantage as possible by mapping out where you want to go and how to get there right from the start.
Treat a sales business plan like a set-by-step outline of how you aim to achieve your long-term and interim goals.
I find the idea behind psychographics intriguing; for instance, knowing that somebody drives a certain type of car can help you predict other seemingly unrelated preferences. To avoid getting bogged down by the small details, start by identifying your ten-year goals, your five-year goals, your three-year goals, and your one-year goal.
Considering market segmentation Few marketing concepts are more powerful than segmentation, which is about dividing a market into meaningful pieces. Step 2: Break the Numbers Down As the sales manager, coach your reps to break their targets into "chunks" that they can organize and attack more effectively.
Planning is to guide your decisions and make your business better—not to just find research numbers. The first step is to identify exactly what you want to achieve and define your KPIs key performance indicators : Are you trying to drive a certain level of revenue?
Pricing Strategy We will not be the low-cost provider for our target market. How will you compete in terms of price, product, or service?