As time progresses, this avenue of marketing will become an invaluable resource for new business for the Hard Money Lender, Inc.
Using Prisma's specialization in taxi finance in this way drives penetration of the micro-credit market while still maintaining healthy profit margins.
An annual reception is held to thank customers and share what the organization is doing. Aside from business persons, the financial requirements of employed individuals in the locality are potential source of revenue. The micro lending and mortgage industry flows with a low level of capital intensity.
In addition to this technology, Prisma will also take advantage of technology being designed by groups like Hewlett Packard's World e-Inclusion team that is developing networked tools with the express purpose of making microlending more efficient.
It is also inexpensive.
Therefore, relationship marketing like face-to-face communication and rewarding referrals has a much larger impact, not to mention lower acquisition cost. Increasingly, investors are realizing that there "is a correlation between good practices and good investment results" and are placing their money accordingly.
Either way, only those who have once tried it can obviously agree that money lending business is a very good one. Prisma has had discussions with major U. Investment toward scalability during these two years will begin to pay off in FY, when management forecasts a Customers feel valued and that they are contributing to economic development in their country.